Assessing AI adoption in developing country academia: A trust and privacy-augmented UTAUT framework
The rapid evolution of Artificial Intelligence (AI) and its widespread adoption have given rise to a critical need for understanding the underlying factors that shape users' behavioral intentions. Therefore, the main objective of this study is to explain user perceived behavioral intentions and use behavior of AI technologies for academic purposes in a developing country. This study has adopted the unified theory of acceptance and use of technology (UTAUT) model and extended it with two dimensions: trust and pri…
Privacy concerns were significantly associated with lower intention to use AI technologies for academic purposes.
Evidence
- Peer-reviewedHeliyon2024-09-01
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Truvace Impact Record TRV-2026-0362, v1: “Assessing AI adoption in developing country academia: A trust and privacy-augmented UTAUT framework.” Truvace, 2026-07-20. /record/TRV-2026-0362 (accessed at citation time). sha256 249a9b5c4029a1d3…
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