aceAI and work in the creative industries: digital continuity or discontinuity?
There is current uncertainty about the effects of generative AI technologies on labour markets and conditions of work in creative industries. Previous scholarship identifies the potential for both replacement and displacement of human labour due to AI adoption. This article examines potential effects of AI adoption by drawing on case studies of 6 commercial products using AI, investigating conditions of work and mechanisms by which human creative labour might be replaced or displaced by AI technology. The main f…
Case studies found AI-assisted creative products required more human labor than traditional media because they needed both traditional production skills and new computational expertise.
Human contributions were invisibilised in AI-foregrounded products, with potential displacement in ideation and persistent deskilling and precarious flexible employment for small creative firms.
Findings are based on only 6 commercial products and focus on small firms, limiting generalizability to larger creative industries.
Evidence
- Peer-reviewedCreative Industries Journal2024-10-28
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Truvace Impact Record TRV-2026-0350, v1: “AI and work in the creative industries: digital continuity or discontinuity?.” Truvace, 2026-07-20. /record/TRV-2026-0350 (accessed at citation time). sha256 fdc2879b1493f399…
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