Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, this article brings together 43 contributions from experts in field…

In brief
This opinion paper compiles 43 expert contributions to examine transformative tools such as ChatGPT. Contributors describe systems that generate sophisticated human-like text and discuss their applicability across many organizational settings, with particular attention to productivity effects.
The cross-industry productivity claim matters for education, banking, hospitality and IT planning, but the paper also flags ethical and legal challenges without detailing their likelihood, severity, or mitigation. How gains will be measured and how risks will be governed remains uncertain.
Main points
- The paper brings together 43 contributions from experts in fields such as computer science, marketing, information systems, education, policy, hospitality and tourism, management, publishing, and nursing.
- The technology is described as designed to generate sophisticated text indistinguishable from that produced by a human.
- The authors note the tools are applicable across a wide range of contexts.
The gain
ChatGPT can enhance productivity and deliver significant gains for organizations in banking, hospitality and tourism, and information technology.
Sources
- Peer-reviewedInternational Journal of Information Management2023-03-11
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The debate