AI companions and addictive design features affecting children and proposed safety-by-design obligations
Source article: Europe Proposes a New Test for Big Tech: Prove Children Are Safe by Design
Europe wants child safety built into digital platforms and the biggest providers to prove it. The proposed EU KIDS Act would combine a minimum age of 15 for independent social media accounts with curbs on addictive features and AI companions that create emotional dependency, putting platform design at the heart of online child protection.

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G 58The G score combines the specificity and measured human impact of the grounded gain claim with the strength of this Trace’s cited sources.In brief
On 2026-09-17, reporting described a European proposal called the EU KIDS Act that would make child safety a built-in design requirement for digital platforms. It would set 15 as the minimum age for independent social media accounts and seek curbs on addictive features and on AI companions that create emotional dependency, requiring the biggest providers to prove their services are safe by design.
The proposal matters because it reframes child online protection around product design and evidentiary burden for platforms, rather than after-the-fact moderation, with direct implications for how AI companions are built and deployed to minors. As of the publication date the Act is presented as a proposal, so its final language, enforcement mechanisms, and measurable effects on children's exposure have not yet been observed.
Main points
- Proposal would set a minimum age of 15 for independent social media accounts.
- Proposal targets addictive platform features alongside AI companions.
- Focus is on platform design as the mechanism for online child protection.
The gain
Proposed EU KIDS Act would require the biggest digital platforms to prove child safety is built into design, including curbs on addictive features and AI companions.
The problem
AI companions that create emotional dependency are identified as a design risk to children that may require regulatory curbs.
The rundown
The text describes a European push to shift child protection from content moderation to upfront design obligations, with the largest providers expected to demonstrate compliance.
Specific elements cited are a 15-year threshold for independent social media use and restrictions aimed at features that foster addiction and emotional reliance on AI companions.
Sources
- JournalismDevdiscourse2026-09-17
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